Behind the Business : Wellington Woman


The cultural differences between England and New Zealand are really subtle and it’s taken me all the time I have lived here to even be able to put anything into words to describe. One of the differences I have observed is the amount of positivity people show towards entrepreneurship, putting yourself out there and following a dream or ambitious idea, and that is something I really like about living here.

Lauren Mann, my editor at Wellington Woman Magazine, always astounds me with how much she can get through, how much time she always gives everyone and still manages to smile and be positive.  This true “Wellington Woman” works so hard pulling this fabulous publication together. I am always inspired to contribute something incredible in my role as Home and Lifestyle Editor.  I often find myself amazed at what you can find yourself getting involved in, and working with these talented women is something I reflect on regularly and feel really proud about. I wanted to share with you a little bit about Lauren, because she works so tirelessly behind the scenes, and I hope that you will pick up a copy of the magazine, read posts online and support us where you can.  

Meet Lauren:

Are you from Wellington? My family traveled a lot when I was a kid and we lived in Thailand and the UK. We came back to NZ when I was 13 and I’ve been a Wellingtonian ever since.

What’s your favourite suburb or part of town? I love the southern coast. It’s beautiful and no place feels more like home than Lyall Bay.

What’s a Wellington secret that more people should know about? Nothing’s a secret in Wellington.

What’s missing in Wellington? That Uber thing where you can order puppies to your workplace.

What do you do outside of work? A lot of reading and a little socialising. I have an amazing group of friends who are all absolutely nuts in their own special and unique ways, they keep things interesting.  There’s that quote –  “Show me who your friends are and I’ll show you who you are.” If that’s the case, I’m definitely insane – but also very lucky!

ww 3

Describe your brand/what you do and how you want people to see it?  Wellington Woman is a magazine and digital platform that celebrates and supports women living in Wellington. I want Wellington Woman to be informative, entertaining and positive. Most of all I want the magazine to be a bit of a soapbox for all of the awesome women we have living in the capital, as well as the city itself.

amy 2

Images by Virginia Woods-Jack from home reveal of makeup artist Amy McLennan


What do you want to achieve in the next 12 months? We’ve just re-launched all of our online platforms so the next 12 months is about exploring those mediums as well as continuing to grow and develop the magazine. We’ve finally reached a point where we are stable, which is exciting for me as I’ve spent the last two years fighting, really fighting, to get each issue to print and haven’t been able to dedicate the time I want to the art direction of the magazine. That’s been really frustrating, as you can probably imagine. I’m lucky to have contributors I work with who I believe in and deliver amazing work, but I’m looking forward to really driving it over the coming 12 months.

amy 1

Images by Virginia Woods-Jack from home reveal of makeup artist Amy McLennan


If you could share one piece of business advice what would it be? Trust your gut, especially when it comes to working or collaborating with people – you’ll save yourself major headaches down the line. Don’t burn bridges, and most importantly, keep at it. As much as I love Wellington, it can be very difficult to be in business here. When I say ‘in business’, I really mean make a living. It can take a long time and you can often question if it’s worth it, but stick with it.

How do you choose who you work with? Any success the magazine has experienced is completely down to my team, they’re amazing. I’m so lucky to work with the best in Wellington. All of my contributors are contractors, so I’m not with them full-time, which is a shame – but they have other cool stuff going on. I was friends with a lot of them before the magazine and a highlight of this whole experience has been ‘coming up’ alongside them, we were teenagers talking about the school ball and now we’re these adults who run businesses, and manage things and have kids but somehow make it all work. I do have a lot of people who reach out and ask to be involved, maybe a couple a week and more often than not it’s people wanting to be involved in the fashion aspect of the magazine (which is a credit to the amazing Fashion Editor, Nic Provost, as she makes those editorials a high point of every issue). I’m always looking for people who are realistic, the notion that working for a magazine is glamorous couldn’t be further from the truth – it is often hard, physical work which I think a lot of people don’t understand and when they do, they’re not so keen. It’s not Vogue, we don’t have teams of production assistants, you have to be willing to do everything. I remember when we were shooting Kath Bier for the cover, chasing the sunset around the southern coast in a crappy Honda packed with all the stuff we needed for that shoot. She was laughing and commented how it all seems so much more glamorous when you see it in print than it does behind the scenes

What are you most proud of? I think for a magazine with very little budget & restricted schedules, we’ve been able to pull off some really cool shoots. Again, if you knew the stuff that went on behind the scenes… well, I think I need to start filming them to show people! I’m also proud of the fact we’re still here – going and growing!

ww 2

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: